Apple Inc. is an American multi national corporation founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. Apple has been known for its destructive technology. Apple has always been synonymous for creativity and innovation. Apple has always been criticized and admired for its marketing tactics and strategies. Apple’s ground breaking products include iPhone, iPad, iPod and Mac line of personal and office computers. Apple’s current CEO is Tim Cook known for his brilliant salesmanship and generosity. Apple’s market value in 2015 has just surpassed $ 800 Billion which made it the most valuable company in the world.