Apple Inc.‘s plan to sell and distribute used iPhones in India was rejected by the Indian Central Government. Tech giant Apple really tried it’s best to sell used and refurbished iPhones in India. The decision of refusing Apple’s application of selling used iPhones in India was taken by Prime Minister’s Office and several other Ministries. This is company’s third blow in just a couple of months. Recently, Apple has lost a trademark war in China and Apple has also seen it’s first quarterly loss since 13 years. Apple sees India as a potential market and refusal of this application was definitely a big blow to the tech giant. The Cupertino headquartered company is planning to setup Apple Stores in India. Let’s wait and see what would happen..
Apple CEO Tim Cook refused to comment on this matter but it’s pretty clear that Apple is having it’s toughest times. Apple which is synonymous for creativity and innovation has created breakthrough products in the history. Every device Apple manufactures reflects Apple’s intention to rapid innovation. China, which is Apple’s second biggest market is troubling Apple a lot. China’s restrictions and norms are of a great trouble to Apple. The sales decline and losing trademark wars may question Apple’s longtime strand in the smartphone market. Now it’s time to question Apple’s tactical marketing strategies. Steve Jobs, the one who has personified the brand and who has brought the Apple ship from the land of defeat to the ocean of victory is the one who is credited for Apple’s success till today.
Tim Cook would be definitely not happy with the company’s performance. Since India is one of the most corrupted countries in the world, this decision might not come as a big surprise to Apple. India is world’s second largest smartphone market and Apple wouldn’t afford to lose a opportunity to boost it’s sales in India. India has surpassed US with 220 million smartphone users. India is an economical market which means that Apple’s high price strategy won’t work here. To cope up with that, Apple is trying to sell it’s refurbished devices in India for a lesser price.
Why did India reject Apple’s Application?
- Due to pressure from Indian smartphone manufacturers: Everyone on the planet is fond of Apple products and what pulls them back is the price. So what happens if Apple reduces it’s price? Undoubtedly, Apple’s sales in a country like India would just touch the moon. So, it’s very likely that desi smartphone manufacturers has put an immense pressure on the Indian Central Govt. to reject Apple’s application (It is very likely that India Govt. officials were bribed ).
- Make in India campaign: Prime Minister Modi’s (the tourist) initiative, to build and manufacture goods in India. The reason told by Indian Govt. officials to hide the truth.
- “Apple wants to dump e-waste in India”, says a sincere Indian Govt. official.
Apple is an expert in patching up things and Apple knows how to circulate, distribute and sell pre-owned iPhones in India. Apple’s recycling robot Liam recycles Apple’s used devices and turns them into phones which performs equally to a brand new iPhone. Though Apple’s plea was dismissed and refused, Apple is trying to hit back.
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